About Us

Dynamic. Passionate. Inventive. Community-focused.

We started out ten years ago with a warehouse, a name, and a desire to change the way people worked and played in the dark. Lights are our passion, and the goal was simple: create something that was bomb-proof, easy to install, looked killer on the road, and conquered the darkness.

From the moment we introduced that original single row light bar, we knew we had to keep going. We grew our lineup to include work lamps, street legal products, and commercial lights, all while remaining uncompromising in our goals.

Today, we’re still operating out of our workshop in Airdrie, Alberta, creating new ways for off-road enthusiasts, DIYers, racers, workers, and speed demons around the world to do what they love, everyday and night. With over 300 dealer locations in North America, a pair of mobile showrooms, and a lifetime warranty backing our product, we’re proud of how much brighter we've made the world.